Ten years ago, Forbes magazine produced a new feature, the 30 Under 30, to introduce young people under the age of thirty who are leaders, innovators, and/or “superstars” in their fields of endeavor. Dan Fischetti, Beta Pi ’11Eng ’14Gen ’14, has made the list for 2022.

Forbes chooses thirty persons in each of twenty categories, 600 in all. In the category “retail, ecommerce”, brother Fischetti made the list as the Director of Research and co-founder of Standard AI aka Standard Cognition (Sc). In 2017, brother Fischetti was one of five co-founders who left employment at the Securities and Exchange Commission, and joined two other individuals to form the seven co-founders of Sc.

Sc manufactures and installs automated checkout technology for retail stores that allows customers to remove items from shelves and then leave the store without a checkout. Utilizing cameras situated throughout a store, the system is able to identify the products picked up by a customer, record the purchase on a mobile app, and automatically charge the total purchase to the customer’s account.

Although there are now other companies in this field, Sc is a ground-breaking leader. In an article dated October 13, 2021 for VentureBeat, an online technology news publication, Frank Beard analyzes the results of Sc’s first in-store project, a transformation of a Circle K retail store in Arizona into a cashierless location, “Standard AI has transformed retail as we know it. With the first check-out free solution that works in any given store, the Standard platform allows customers to walk in, take what they need, and walk out – without waiting in line or stopping to scan or pay. The company’s machine vision and AI-powered solution is the only one that can be quickly and easily installed in retailer’s existing stores, representing a giant leap forward for retail tech and enabling retailers to rapidly deliver an amazing new shopping experience to customers. The first and best-funded startup in this space, Standard AI has launched multiple operational stores with customers, and is working with retailers around the world.”

Brother Fischetti has proven himself to be one of the top young entrepreneurs of his generation. As Forbes reports on December 3, 2021, “The amazing young innovators in this magazine can expect to be around for the next seven decades or so”.